अमूल कंपनी का बड़ा फैसला, भारतीय दूध की मांग अब विदेशों में भी
Amul in America: भारत की सबसे बड़ी दूध कंपनी से जुड़ी यह बड़ी खबर सामने आ रही है। जी हां देश के सबसे बड़ी सहकारी दूध उत्पादक कंपनी अमूल ने अपने उत्पादों को विदेशों में भी बेचने का फैसला किया है। अब अमूल का फ्रेश मिल्क ना सिर्फ भारत बल्कि अमेरिका के स्टोरों पर भी उपलब्ध होगा। चौकाने वाली बात है लेकिन सही है। आपको बता दें कि गुजरात सहकारी दुग्ध विपणन महासंघ (Gujarat Cooperative Milk Marketing Federation (GCMMF) ने इसे अमेरिकी बाजार (USA Market) में पहुंचाने की तैयारी कर ली है। इसके लिए महासंघ ने अमेरिका के मिशिगन मिल्क प्रोड्यूसर्स एसोसिएशन (Michigan Milk Producers Association (MMPA) से समझौता किया है।
गुजरात के कोऑपरेटिव मिल्क मार्केटिंग फेडरेशन के मैंनेजिंग डायरेक्टर जयेन मेहता का कहना है कि अमूल एक सप्ताह के अंदर अमेरिकी बाजार में फ्रेश मिल्क के चार किस्मों को पेश करने जा रहा है। इनमें अमूल ताजा, अमूल गोल्ड, अमूल शक्ति और अमूल स्लिम एन ट्रिम शामिल हैं। उनका कहना है कि अमेरिका में भारतीय और एशियाई लोगों की संख्या काफी है, जिसके चलते उनको उम्मीद है कि अमूल की बिक्री विदेशों में भी खूब होगी| आपको यह भी बताते चलें कि भारत में ‘श्वेत क्रांति’ लाने में अमूल का बड़ा योगदान रहा है| इसकी सफलता ने ही भारत में डेयरी को-ऑपरेटिव को बड़े पैमाने पर फैलाया था| इसी के चलते नेशनल डेयरी डेवलपमेंट बोर्ड की भी नींव पड़ी| जहां एक समय में हमें विदेशी चीजों ने अपने कब्जे में कर रखा था| अब वहीं विदेशी भारतीय दूध का उपयोग करेंगे। इतना ही नहीं अब गोरे भी भारतीय उत्पादों के गुण गाएंगे|
अमेरिका में कहां बिकेगा अमूल दूध
अमेरिका के प्रमुख शहर जैसे न्यूयार्क, न्यू जर्सी, शिकागो, वाशिंगटन, डलास और टैक्सास आदि में अमूल दूध उपलब्ध हो सकेगा| जयेन मेहता जी का कहना है कि इन शहरों में भारतीय तथा एशियाई मूल के काफी लोग रहते है| उन लोगों के जेहन में अमूल दूध बसा हुआ है| उनको बाजार में जब अमूल ताज, अमूल गोल्ड, अमूल शक्ति और अमूल स्लिम एन ट्रिम दिखेंगे, वे इससे कनेक्ट कर पाएंगे। इसके साथ जयेन मेहता ने कहा कि इसकी कीमत भी अच्छी होगी| अमेरिका में अमूल ब्रांड के तहत एक गैलन (3.8 लीटर) और आधा गैलन (1.9 लीटर) पैक में ताजा दूध लॉन्च होगा|
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